Business analytics and firm performance
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Γκολφινόπουλος, Βασίλης
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Abstract
Businesses operate in a world that is constantly changing. Day
after day markets are internationalized, technology is evolving, free
trade is expanding, the economy has its ups and downs and
companies are trying to conform to the conditions. Ever -
Increasing business competition call for even more direct and
advanced information and efficient data analysis. These
requirements challenge performance management to effectively
contribute to the decision making process. Business analytics is an
emerging area that can eventually broaden the field of performance
management to provide a better understanding of business
dynamics and result to an updated decision making. The purpose
of the proposed study is to introduce performance management
analytics as a potential extension of performance management
research and practice. The essay will clarify the possible
application fields of business analytics and their advantages within
the context of performance management.
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Keywords
Business anaytics, Firm performance management